Tribe Communications

Gareth’s Been Promoted

Tribe — Tue, 21 May 2013 15:46:18 +0000

We – that’s the whole Tribe team– have hijacked our news section in order to congratulate Gareth on his new appointment. In addition to being our boss, he’s been elected to the position of Chairman of the Wessex Association of Chambers of Commerce (WACC).

WACC represents 19 chambers of commerce, comprising almost 1,500 member businesses/organisations, and is highly influential in supporting economic development and best business practice in the region. Congratulations Gareth, we hope you get a big ceremonial chain and medallion to wear while you sit on your throne!

Customer Insight Strategy of the Year

Tribe — Mon, 13 May 2013 11:46:08 +0000

We’re delighted to announce that we’ve won the Customer Insight Strategy of the Year at this year’s Drum Marketing Awards.

The “Mums at Heart” project, which we deliver for Danone Baby Nutrition, beat off competition from 02 Telefonica, the Scottish Government, Thinkbox and UK Asset Resolution to win the award at the Emirates Stadium in London.

A long-term consumer closeness programme, “Mums at Heart” provides total immersion into the world of mums and babies for Danone’s employees. It’s an engaging and inspiring programme of multi-channel activities and tools that empower employees to learn about their consumers, share their experiences, and most importantly, apply them to relevant business challenges.

The judges, (senior marketers from McDonalds, Bacardi, DFS, BT, Butlins, Renault and Samsung), commended the emotional connection that the programme developed between employees and consumers. We’re absolutely thrilled!

Danone Exec. Immersion (and some lovely feedback)

Tribe — Fri, 12 Apr 2013 14:54:17 +0000

Yesterday, the Danone Executive and Senior Leadership Team met with consumers in their homes to discuss just what life is like as a mum. They didn’t just talk though, oh no. They also accompanied a mum on a trip to her local supermarket, or joined her for an online shop, to get a deeper understanding of the factors that influence her decisions. The day finished with a group workshop, to share and develop insights and explore the impact they could have on the business.

What especially pleased us was that everyone who attended thought the day was really worthwhile, including the mums who took part. One of them got in touch afterwards to say this:

‘Had a good meeting and a lovely chat today. The whole experience of taking part in this project was very positive. I particularly liked putting together my thoughts and pictures for the homework – it made me reflect on my journey as a mother and provided an interesting insight!’

ISO9001

Tribe — Fri, 12 Apr 2013 14:35:29 +0000

ISO 9001 is the international quality standard for operational systems and process – essentially how you go about business.. To receive accreditation to this much sought after standard, you need to demonstrate via an official audit that you can both meet the requirements and apply the system, to be of real benefit to your customers.

Well, we were audited today, and we passed with 100%, which means it’s been officially recognised that we offer a brilliant quality and service, that we deliver on time and that we have a ‘right first time’ attitude, which means fewer hitches and complaints. We knew that anyway of course, but it’s nice that it’s official.

Working with eBay

Tribe — Mon, 01 Apr 2013 13:09:02 +0000

We’ve just finished a project with eBay and what a pleasure it’s been. Ebay has launched a dedicated baby platform on its website. Of course they’d done lots of the pre-work already but they wanted to be absolutely sure they were doing the right thing and we’ve been helping them find out. Check out the case study here for the details.

Bringing consumers to life

Tribe — Mon, 01 Apr 2013 12:45:56 +0000

Consumer closeness is one of our specialities and we’re thoroughly enjoying ourselves at the minute working on an animated film we’re producing for Danone, turning consumer insights into a fun and factual film. Watch this space…

SWLEP Contract Extension

Tribe — Mon, 01 Apr 2013 12:34:47 +0000

We’ve had our contract with the Swindon and Wiltshire LEP extended for a further 12 months. We handle all their marketing communications including website, flyers, exhibition stands, social media and press releases. We’re looking forward to helping the LEP have another successful year as they’re set to play a big role in growing the local economy.

Free to a good home!

Tribe — Thu, 28 Mar 2013 14:54:41 +0000

If you’d like to know a little more about what we do, get in touch and ask for a copy of this rather nice infographic. It outlines some of the key drivers for employee engagement and the call from Government for business to perform better in this area. On the other side we’ve put a case study of a programme we deliver for Danone: it’s had a dramatic and highly successful impact on their business. We’d love the opportunity to discuss doing the same for you.

VIVA St Andrews

Tribe — Wed, 20 Mar 2013 12:39:08 +0000

A group of us are flying to Edinburgh tomorrow and then travelling on to St. Andrews. We’re attending a medical conference and making a film of the event so we need to interview some of the speakers taking part for the piece. The weather forecast’s not good so fingers are crossed that we don’t get marooned!

Growing the Growing up Milk Campaign

Tribe — Sun, 10 Mar 2013 13:00:35 +0000

We’ve been working on a new batch of Cow & Gate Growing Up Milk medical materials since the start of the year and now they’re all finished and have been safely delivered to the Growing Up Milk team. We’ve produced some brand new items for dietitians as well as updated existing pieces.