Expertise.

Qualimetrics
Audience Closeness
Strategy and Planning
Creative and Production
PR and Marketing Campaigns
Training and Consultancy
Measurement and Evaluation

Qualimetrics.

Qualimetrics is a powerful and proprietary toolkit that captures and analyses big data from online sources such as reviews and social content. Turning qualitative data into quantifiable insights, it provides answers to the most difficult questions about what really matters to your audience, brand or organisation – giving you an informed focus for strategic planning and budget management, and helping you achieve your objectives.

We use Qualimetrics to provide actionable insights that other platforms don’t provide – helping organisations understand the emotional response to activities and quantify the issues revealed in consumer-generated feedback.

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Qualimetrics Graph

More than just Big Data.

Metricomm is our marketing-leading media analysis company that provides data intelligence and audience impact reports
for campaign planning and evaluation.

Metricomm

Audience Closeness.

As award-winning pioneers of immersive consumer closeness programmes, that combine customer insight activities and experiences with employee engagement and internal communications, we have the tools, techniques and creativity to put you in the shoes of your audience, discover key insights, bring them to life and create habitual processes and behaviours around customer-centricity that become embedded in hearts and minds.

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Audience Closeness

Tribe Mums

Real mums. Real closeness.

TribeMums is one of our audience insight communities that enables brands to gain understanding and empathy through
interactions with real consumers.

Tribe Mums

Strategy & Planning.

If you want to create or launch a new brand or venture, extend your products or services, penetrate an opportunity market, target a particular audience, influence a behaviour change or achieve growth through increased awareness and sales, then we can help.

We produce evidence-based, intelligent and robust strategies and plans that consider a multitude of factors including competitors and environments. The application of our sophisticated data and research capabilities to the thought-process, together with market, technical and cultural understanding ensures success.

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Strategy and Planning

Creative & Production.

We provide a complete range of creative, copywriting and production services with application across digital, web, print & film. From initial brand concepts right through to roll-out across multiple channels & materials, including comprehensive brand books or guidelines and, of course, brochures, presentations, advertisements, exhibitions, etc.

Our filmmaking skills have been put to use producing everything from drama-documentaries to corporate stories, event overviews to vox-pop interviews and campaign teasers, and include live-action, animation, motion graphics and 3D/CGI visualisations for broadcast, social media and web display.

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Creative and Production

PR & Marketing Campaigns.

Applying all our skills from research to strategy, creative to execution and evaluation, we excel at delivering PR and marketing campaigns that are integrated, multichannel and truly measurable.

Our campaigns create awareness, strengthen reputations, change behaviours, generate sales and drive growth for private, public and non-profit organisations in B2B and B2C.

Whether you’re looking to establish thought-leadership, generate leads, acquire and retain customers, manage a crisis or unite a community, we can help. Our distinct advantage comes with the use of big data and insights into audience behaviour to accurately plan and evaluate campaign performance and its impact on business outcomes.

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PR and Marketing

Quote

“It has exceeded my expectations, it has been incredibly easy, and what Tribe does is, although they’re an external partner, they’re as close and as part of the company as anybody else. Probably the most important thing is their enthusiasm actually outstrips mine, which is hard to believe, and that’s what makes this a success and is why I love working with Tribe.”

Marketing Controller

Quote

Training & Consultancy.

If you’re looking to transfer knowledge or upskill your in-house teams, agency partners or clients, then we can provide bespoke training packages delivered by subject-matter experts using either content that we have already developed, for example in how to properly measure and evaluate your PR, or content that we create specifically for you.

We have global experience in creating and delivering high quality and creatively engaging training programmes that educate, inspire and empower students in technical, commercial, communication, leadership, health and other industry related subject matters.

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Training and Consultancy

Measurement & Evaluation.

We provide realistic and accurate performance analysis and reporting that shows the true impact of your campaign activity on customer search behaviour, sales, reputation, share value and other key business outcomes. In contrast to the widely discredited and vastly exaggerated ‘vanity metrics’ such as AVE’s, reach, opportunities to see (OTS) and impressions that some agencies persist in reporting to clients, our market-leading solution analyses millions of data points to the highest level of statistical significance, and provides the granularity required to give an entirely honest and objective view of campaign effectiveness.

Trusted and relied upon by world-leading brands and agencies, our big data solution is capable of delivering near-real-time analysis for ‘in-flight’ campaign adjustments, as well as retrospective reporting to provide benchmarks and demonstrate progression – and can be correlated with Google Analytics, sales data, broadcast audience viewing figures, or social media performance data.

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Measurement and Evaluation