Danone Category Vision.
Danone’s Category Marketing Team asked us to conduct research that would identify the key drivers for baby food category growth in the following three years. We responded with an interactive and inclusive research methodology that involved our TribeMums panel community.
Using our Audience Closeness™ approach, we facilitated the opportunity for client board members and brand marketing teams to have direct interaction with customers in an informal and highly collaborative atmosphere that helped shape the category vision based on real customer needs and experiences. We filmed the events and produced summaries of the key insights for the client to reference and promote their category vision internally as well as externally to national retail partners.