eBay Audience Closeness.

eBay was preparing to launch a dedicated baby platform on its website and wanted us to test and validate the brand proposition, using our vast experience of helping brands to understand the mother and baby market.

Our approach was to recruit and moderate a series of focus groups with the target audience to explore mums’ shopping behaviour and opinions towards eBay’s new proposition, identity and functionality – the insights from which became fundamental in shaping the final platform and promotional content.