Danone Mums at Heart.
Our long-running and award-winning Audience Closeness™ programme for Danone, ‘Mums at Heart’, continually provides valuable customer insights and builds knowledge, pride and passion amongst employees in the business, its retail and agency partners and key stakeholders.
The programme has many facets, all following a process of ‘Learn, Share & Apply’ to empower the entire business in the use of insights to create competitive advantage. Activities range from coffee mornings with mums & babies, Lunch & Learns with healthcare professionals, role-reversal workshops, in-home immersions, idea-generation sessions and new starter induction events. Central to the programme is the use of creative techniques to engage employee’s in mum’s world, including animated TV news bulletins, digital information hubs, large format display materials and frequent meet-ups.