Toolstation Range

eBay Audience Closeness

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Work. PreviousNext eBay Audience Closeness. eBay was preparing to launch a dedicated baby platform on its website and wanted us to test and validate the brand proposition, using our vast experience of helping brands to understand the mother and baby market. Our approach was to recruit and moderate a series of focus groups with the…

Toolstation Range

Nectar Audience Closeness

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Work. PreviousNext Nectar Audience Closeness. Nectar were embarking on a significant and exciting new culture change programme, with the vision of ‘Putting Collectors at the Heart of Nectar’. We kicked-off the programme by bringing this vision to life with an inspirational event that involved their board of directors, senior teams and their all-important points collectors!…