Bone & Payne
Rebranding and positioning an established business

Work. PreviousNext UK financial services. Our client was a UK-based financial services company with an innovative service to make it easier for customers to send money overseas. The task was to work with the product development team to rationalise the product proposition based on customer needs and challenges. Once we had articulated the brand story,…
Work. PreviousNext UK leading university. A leading UK university had a reputation as a leading provider of MBA courses. However, in an increasingly competitive market, the course leaders wanted a strategy to protect their reputation as the provider of choice to postgraduate students from around the world. We used Qualimetrics™ analysis to cost-effectively research the…
Work. PreviousNext Danone Mums at Heart. Our long-running and award-winning Audience Closeness™ programme for Danone, ‘Mums at Heart’, continually provides valuable customer insights and builds knowledge, pride and passion amongst employees in the business, its retail and agency partners and key stakeholders. The programme has many facets, all following a process of ‘Learn, Share & Apply’…