Work. PreviousNext Npower Audience Closeness. Npower asked us to deliver an Audience Closeness™ campaign that would put customers back at the very heart of their business. We began by visiting their customers throughout the country, filming families talking about their lifestyles, habits and experiences, and producing a series of insight films for Npower’s Executive Circle to…
Work. PreviousNext Danone Category Vision. Danone’s Category Marketing Team asked us to conduct research that would identify the key drivers for baby food category growth in the following three years. We responded with an interactive and inclusive research methodology that involved our TribeMums panel community. Using our Audience Closeness™ approach, we facilitated the opportunity for client…
Work. PreviousNext Toolstation Range Research. Toolstation is a ‘clicks and mortar’ success story that continues to grow through customer acquisition, range expansion, digital development, branch footprint and brand loyalty. To help fuel this growth, Tribe conducted research that provided valuable insights and in-depth understanding of customer needs, drivers, perceptions and experiences to help shape the…
Work. PreviousNext World’s Largest Networking Company. Like all large organisations, the world’s largest networking company invariably receives some negative coverage from time to time. PRSV analysis revealed one online publication where coverage was frequently negative. Because the circulation of this publication was deemed to be small, the company had not seen this as an issue;…
Work. PreviousNext Global Drinks Brand. A global drinks brand asked us to help measure the success of a new product launch in three South American markets. We correlated the TV advertising campaign transmission dates with social media response across YouTube, Facebook and Twitter – showing which TV slots generated engagement and which social channels were more…
Work. PreviousNext Non-Profit Organisation. The size of the clippings book is often used to demonstrate return on investment for PR campaigns. However, this does not provide a fair or accurate picture of what audiences actually see, read and react to online. A non-profit organisation was measuring PR success based on the volume of coverage alone. …
Work. PreviousNext Specialist Marketing Agency. A specialist marketing agency asked us to use our Qualimetrics™ market research capabilities to help one of its clients in the water technology industry better understand how to compete with well-established and larger companies. By comparing the online positioning of each competitor and understanding what customers in the sector were…
Work. PreviousNext Global Standards Institute. For a global standards institute, we produced an analysis of their current positioning across ten global markets, using Qualimetrics™ analysis of online and social media content to understand brand perception. Our brief was to benchmark levels of awareness versus local competitors and compile a list of target media for their…
Work. PreviousNext Global Restaurant Chain. Online customer reviews can make or break the reputation of a business. We were hired by a PR agency working for a well-known global restaurant chain to provide insights into how online recommendations were influencing opinions about their restaurant properties in various UK locations. Using Qualimetrics™ to produce a sophisticated…
Work. PreviousNext Global Marketing Brand. This brand focused its creative energy and a significant marketing and PR budget on an annual global campaign based around a key festival. Our task was to glean insights on a year-by-year basis to help refine and improve performance and ROI. Over a period of four years, many of our…