Work. PreviousNext Global Drinks Brand. A global drinks brand asked us to help measure the success of a new product launch in three South American markets. We correlated the TV advertising campaign transmission dates with social media response across YouTube, Facebook and Twitter – showing which TV slots generated engagement and which social channels were more…
Work. PreviousNext Non-Profit Organisation. The size of the clippings book is often used to demonstrate return on investment for PR campaigns. However, this does not provide a fair or accurate picture of what audiences actually see, read and react to online. A non-profit organisation was measuring PR success based on the volume of coverage alone. …
Work. PreviousNext Specialist Marketing Agency. A specialist marketing agency asked us to use our Qualimetrics™ market research capabilities to help one of its clients in the water technology industry better understand how to compete with well-established and larger companies. By comparing the online positioning of each competitor and understanding what customers in the sector were…
Work. PreviousNext Global Standards Institute. For a global standards institute, we produced an analysis of their current positioning across ten global markets, using Qualimetrics™ analysis of online and social media content to understand brand perception. Our brief was to benchmark levels of awareness versus local competitors and compile a list of target media for their…
Work. PreviousNext Global Restaurant Chain. Online customer reviews can make or break the reputation of a business. We were hired by a PR agency working for a well-known global restaurant chain to provide insights into how online recommendations were influencing opinions about their restaurant properties in various UK locations. Using Qualimetrics™ to produce a sophisticated…
Work. PreviousNext Global Marketing Brand. This brand focused its creative energy and a significant marketing and PR budget on an annual global campaign based around a key festival. Our task was to glean insights on a year-by-year basis to help refine and improve performance and ROI. Over a period of four years, many of our…
Work. PreviousNext Toolstation Media Analysis. As an essential retailer supplying tools and building materials to the trade, Toolstation was granted license to remain open to customers throughout the COVID pandemic – a decision that attracted public praise and criticism in equal measure. Like everyone, the starting point was one of confusion and uncertainty about the…
Work. PreviousNext Toolstation PR. Toolstation is a multi-channel retailer of tools and building materials. It has more than 500 branches in the UK, 65 in the Netherlands and 23 in France. Tribe has been supporting the business continually since 2015, providing research & insight, brand proposition, PR and communications services. For a four-year period, we…
Work. Next eMcREY Academy. As part of its ‘Vision 2030’, The Kingdom of Saudi Arabia is pursuing many initiatives aimed at modernising and reshaping its economy and upskilling its people to reduce reliance on oil revenues and ex-patriot workers – a process called ‘Saudization’. As a leading fintech in the region that implements and administers…
Audience response to online media coverage about the move to electric cars.
