Global Talent Consultancy
Creating a brand story and marketing strategy
UK financial services
Work. PreviousNext UK financial services. Our client was a UK-based financial services company with an innovative service to make it easier for customers to send money overseas. The task was to work with the product development team to rationalise the product proposition based on customer needs and challenges. Once we had articulated the brand story,…
UK leading university
Work. PreviousNext UK leading university. A leading UK university had a reputation as a leading provider of MBA courses. However, in an increasingly competitive market, the course leaders wanted a strategy to protect their reputation as the provider of choice to postgraduate students from around the world. We used Qualimetrics™ analysis to cost-effectively research the…
Danone Mums at Heart
Work. PreviousNext Danone Mums at Heart. Our long-running and award-winning Audience Closeness™ programme for Danone, ‘Mums at Heart’, continually provides valuable customer insights and builds knowledge, pride and passion amongst employees in the business, its retail and agency partners and key stakeholders. The programme has many facets, all following a process of ‘Learn, Share & Apply’…
eBay Audience Closeness
Work. PreviousNext eBay Audience Closeness. eBay was preparing to launch a dedicated baby platform on its website and wanted us to test and validate the brand proposition, using our vast experience of helping brands to understand the mother and baby market. Our approach was to recruit and moderate a series of focus groups with the…
Nectar Audience Closeness
Work. PreviousNext Nectar Audience Closeness. Nectar were embarking on a significant and exciting new culture change programme, with the vision of ‘Putting Collectors at the Heart of Nectar’. We kicked-off the programme by bringing this vision to life with an inspirational event that involved their board of directors, senior teams and their all-important points collectors!…
Npower Audience Closeness
Work. PreviousNext Npower Audience Closeness. Npower asked us to deliver an Audience Closeness™ campaign that would put customers back at the very heart of their business. We began by visiting their customers throughout the country, filming families talking about their lifestyles, habits and experiences, and producing a series of insight films for Npower’s Executive Circle to…
Danone Category Vision
Work. PreviousNext Danone Category Vision. Danone’s Category Marketing Team asked us to conduct research that would identify the key drivers for baby food category growth in the following three years. We responded with an interactive and inclusive research methodology that involved our TribeMums panel community. Using our Audience Closeness™ approach, we facilitated the opportunity for client…
Toolstation Range Research
Work. PreviousNext Toolstation Range Research. Toolstation is a ‘clicks and mortar’ success story that continues to grow through customer acquisition, range expansion, digital development, branch footprint and brand loyalty. To help fuel this growth, Tribe conducted research that provided valuable insights and in-depth understanding of customer needs, drivers, perceptions and experiences to help shape the…
World’s Largest Networking Company
Work. PreviousNext World’s Largest Networking Company. Like all large organisations, the world’s largest networking company invariably receives some negative coverage from time to time. PRSV analysis revealed one online publication where coverage was frequently negative. Because the circulation of this publication was deemed to be small, the company had not seen this as an issue;…